Xbox and Activision Blizzard: an impressive and successful purchase for Microsoft
It’s official: Microsoft ushers in 2022 by releasing what many are already calling the news of the year, namely Xbox’s purchase of the Activision Blizzard group, a historic deal in that it is the largest acquisition ever in the video game industry.
In a deal worth nearly $70 billion, this colossal deal will further strengthen the Xbox division, which will be able to rely on the many in-house studios and talented teams of experts that make up Activision Blizzard, thus offering as many high-quality titles as possible to its Xbox Game Pass and PC Game Pass subscribers. In fact, the game catalogues will feature not only Activision Blizzard’s incredible titles, but also new games resulting from this vibrant collaboration.
Activision Blizzard’s franchises will then facilitate the acceleration of Xbox’s plans related to Cloud Gaming, a service that allows Xbox Game Pass Ultimate membership holders to join in a global community that can be accessed from any device and location. This approach encourages the development of strong social connections and friendships among gamers, united by their passion for their favourite titles.
The mission of this new team is to bring positive, joyful and dynamic change to the world of gaming, captivating and winning over millions of players with a unique and valuable entertainment experience.
Mediability, as Microsoft’s communications agency, is excited about this new and impressive milestone for Xbox and has already begun communicating the new launches with digital and instore assets.