Media Analysis


Media Analysis: who says what, when and how

Our MEDIA ANALYSIS service is one of the first examples of MEDIA COVERAGE ANALYSIS applied to print, video, radio and web media in Italy today.

This strategic service finally offers companies, institutions, organisations and anyone with a PRESS REVIEW an exhaustive overview of editorial communications through quantitative and qualitative analysis of Media Coverage (that is, publications that speak of the subject under analysis within a given time period).Any modern company must be able to know and estimate the results of its communications at any time in order to be aware of the public’s opinion of the company and its target market. A MEDIA ANALYSIS service (as an application to the press of the principles of the RESEARCH METHOD known in the managerial jargon as MEDIA COVERAGE ANALYSIS) is a tool for studying and assessing a Company's communication policy.

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